Privacy Policy

At Primary People Group, we value your business and respect your right to privacy. We want you to feel secure about any private information that you provide to us, and have therefore outlined our Privacy Policy below.

The following discloses the personal information collection, use and disclosure practices of Primary People Group.

For the purposes of this Statement, “personal information” means information that is personally identifiable to individuals. “Non-identifiable information” means information that cannot be associated with or traced back to specific individuals with any certainty.

How and when Primary People Group collects personal information

1. Primary People Group collects personal information from individuals on a voluntary basis through surveys, contest entry forms, registration forms, questionnaires and transaction documents both online and offline. The personal information includes contact information (for example, name, mailing address, e-mail address, telephone number), demographic information, household information, preference information and transaction-related information.

Use of personal information by Primary People Group

2. Primary People Group uses personal information that it collects for the following:

To communicate with individuals
To understand individual needs
To promote and offer products, services and special offers that meet individual needs or that might be of interest to individuals based on information provided and approved by Primary People Group.
To provide individuals with products or services that are requested or that is part of Primary People Group’s ongoing service with it’s customers
To conduct, process and complete transactions with Primary People Group customers

The information also enables us to develop and customize our products and services to better meet the needs and preferences of customers. Primary People Group may, from time to time, contact individuals by electronic format, regular mail or telephone for any of the purposes set out above.

Disclosure of personal information by Primary People Group

3. Primary People Group does not sell, rent or trade personal information that it collects. Primary People Group will not knowingly disclose personal information to any third parties except in the following circumstances:

When Primary People Group has received consent to do so or under limited circumstances specifically described at such time as personal information is collected;
When Primary People Group, in good faith, believes the law permits or requires such disclosure;
To affiliated and associated companies within Primary People Group and only for the purposes described in paragraph 2 above. These affiliated and associated companies and their respective employees are restricted from using the personal information for any other purpose other than as described in paragraph 2 above.
To its agents, professional advisors, promotional and marketing agencies, and to any other Third Parties in order to complete transactions, to process data and to service customers. These Third Parties and their respective employees are only provided with such personal information as is necessary to perform the services for which they have been contracted and are restricted from using the personal information for any other purpose other than as described in paragraph 2 above.

In the event of the sale of Primary People Group, personal information may be one of the transferred business assets.

Retention of personal information by Primary People Group

4. At such time as personal information is no longer required for the purposes stated in this Privacy Statement or other statutory requirements, such personal information will be made anonymous or destroyed.

Collection, use and disclosure of non-identifiable information

5. Primary People Group collects and uses Non-Identifiable Information to assess the effectiveness of web site content and traffic. This allows Primary People Group to improve the quality of visits to web sites managed by it by streamlining visitors’ ability to navigate these sites and developing featured programs and content that will be of interest to visitors. Aggregate non-identifiable information is used to perform statistical analyses of the collective characteristics and behaviour of individuals, and to measure demographics and interests.

6. Primary People Group also uses aggregate non-identifiable information it collects to inform its current and prospective sponsors and advertisers about the number of visits to its web sites, the demographic characteristics of these visitors and the number of times visitors have viewed and “clicked” on their advertisement(s). Primary People Group also discloses to advertisers the overall demographics available regarding visitors who “clicked” on their advertisement. Aggregate non-identifiable information may be used to describe Primary People Group services and products to third parties such as prospective business partners and financial institutions. In any of these circumstances, only non-identifiable information in an aggregate form and not personal information is disclosed.

Use of Cookies by Primary People Group

7. Primary People Group uses cookies to compile aggregate data about site traffic and site interactions in order to offer better site experiences as well as enable social media connectivity through buttons and/or plugins on this site for users to connect with their social networks in various ways. Primary People Group may also use trusted third-party services that track this information on our behalf.

Safeguarding personal information

8. Primary People Group has taken measures to protect the security and confidentiality of personal information as are appropriate in the circumstances. Personal information is stored in confidential databases and locations in the Greater Toronto Area. These sites have appropriate security measures in place to protect against the loss, misuse and alteration of personal information under the care and control of Primary People Group. Any information transmitted via the Internet, however, may be intercepted by third parties. Primary People Group does not assume any liability for interception, alteration or misuse of information transmitted over the Internet. Primary People Group employees are restricted from using and disclosing personal information collected by Primary People Group other than in accordance with this Statement.

Accessing personal information

9. Individuals have the right to access, verify and correct or amend all of their personal information collected by Primary People Group. Primary People Group believes that it is imperative that personal information be as accurate, complete and up to date as is necessary for the purposes for which it is collected. Accordingly, to help Primary People Group keep personal information as current as possible, Primary People Group encourages individuals to amend inaccuracies and make corrections in their personal information collected by Primary People Group as often as necessary. To access verify and correct or amend personal information, please send an email to the Privacy Officer at Primary People Group at jacinta@primarypeoplegroup.com or call 416.726.7420

How to File a Complaint

10. To file a complaint with Primary People Group concerning the collection, use and/or disclosure of personal information, please send an email to the Privacy Officer at Primary People Group at jacinta@primarypeoplegroup.com or call at 416.726.7420. All complaints will be investigated by the Primary People Group Privacy Officer as soon as is practical in the circumstances. Individuals will be notified of the outcome of the investigation of complaints clearly and promptly and will be notified of any relevant steps taken or to be taken as a result of a complaint.

The choice to provide personal information or to receive certain information and promotional materials

11. Individuals always have the choice whether or not they wish to supply Primary People Group with personal information. Individuals wishing to “opt-out” of receiving certain informational and promotional materials from Primary People Group or who otherwise object to the collection, use and disclosure policies as provided under this Privacy Statement, are asked to contact the Privacy Officer at Primary People Group by email at jacinta@primarypeoplegroup.com or call 416.726.7420

Opt-out opportunities are also provided in other circumstances such as in certain promotional mailings. Individuals are reminded that the decision to withhold personal information or to object to the use and/or disclosure of personal information as provided in this Privacy Statement or in any agreement between such individuals and Primary People Group, may, in certain instances, limit their ability to complete purchases of Primary People Group products and services and limit their ability to access or take advantage of certain promotions and features.

Your personal information is obtained and used only with your consent that may be expressed or implied depending on the circumstance.

Comments and questions

12. Any comments or questions about this Statement, should be addressed to Primary People Group as follows:

By Mail:
Primary People Group
137 Glasgow St Unit 210

Kitchener, ON N2G 4X8
Attention: Privacy Officer

By Email: jacinta@primarypeoplegroup.com
By Phone: 416.726.7420

Effective date of Statement

13. This Statement has been adopted by Primary People Group as of May 3, 2023. Revisions to the Statement will be posted on www.primarypeoplegroup.com as soon as practical.

Changes in This Privacy Policy

We reserve the right to modify or amend this policy at any time by posting the revised privacy policy on our website. If there are changes or additions to this Policy, we will post those changes here Your continued use of the Service after the effective date of any modification to the Privacy Policy will be deemed to be your agreement to any changed terms.